Canalys: Best smartphone performance in India for Apple, as overall market grows … NEW DELHI, February 7th, 2020 - According to the International Data Corp o ration ’s (IDC) Quarte r ly Mobile Phone Tracker, India's smartphone market shipped 152.5 million units in 2019, with a modest 8.0% year-over-year (YoY) growth.India also became the second largest smartphone market in 2019 after China but was still ahead of the USA. This report covers the UK consumer market for mobile phones.Mobile phones are defined as any device being used to place orreceive calls by connecting to a mobile network. They will also be hoping 5G can help to boost the market.”– Zach Emmanuel, Consumer Technology Analyst. According to Counterpoint’s latest US Channel Share Tracker, Q1 2020 saw a 21% year-over-year (YoY) decline in US smartphone sales driven by store closures and stay-at-home orders in the latter part of the quarter. The market for mobile phones is changing. Want to publish your own articles on DistilINFO Publications? This report helps readers to identify the ongoing trends in the industry and anticipated growth depending upon changing industry dynamics in the coming years. Telecommunications, Media & Entertainment, Regulators & Provision of Services Regulations. So what lies ahead? But as phone sales flatten and monthly contract sales decline – with consumers holding on to phones for longer and switching to SIM-only contracts – where does the market go next? “Consumers think the latest top smartphones are out of their price range and are less likely to upgrade their devices because of it. Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers. Gartner has released its analysis of the global smartphone marketshare 2019. Samsung returned to first position with a global market share of 22.7% to reach 80.4 million units and grew 2.8% YoY. The new figures show Huawei capturing a 19% share of the global smartphone market. That familiarity continues to steer preferences, with the older groups tending to use laptops and desktops rather than smartphones for shopping and banking. Global sales of smartphones to end users contracted in the fourth quarter of 2019, declining by 0.4% year over year, according to research and advisory company, Gartner. See Terms of Use for more information. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 1 New Street Square, London EC4A 3HQ, United Kingdom. Smartphone vendors shipped a total of 310.8 million smartphones worldwide in Q1 2019, down 6.6% from the 332.7 million units in Q1 2018. As 5G also opens up the market for a new range of services, smartphone vendors and mobile operators are likely to put even stronger emphasis on these lucrative secondary markets. Huawei was the star performer, while Samsung and Apple iPhone lost ground. This market is known as the ‘smartphone multiplier’, and it’s likely to reach around £1.9 billion in the UK in 2020; £61.5 billion globally. DTTL and Deloitte NSE LLP do not provide services to clients. According to Counterpoint Research, Apple’s smartphone market share for the second quarter of 2019 dropped by a whopping 11.9 percent as compared to the same time last year. Though, with an overall shipment of … For audio devices, the forecast is for gradual upgrades and replacements to existing kit – particularly with the shift towards wireless connectivity and enhancements such as voice assistants for headphones. Market reports provide appendices of data to support the research and insight produced. This market is known as the ‘smartphone multiplier’, and it’s likely to reach around £1.9 billion in the UK in 2020; £61.5 billion globally. Deloitte LLP is the United Kingdom affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Samsung shipped 71 million units to maintain its … Mintel Group Ltd. Mintel House, 4 Playhouse Yard, London EC4V 5EX Registered in England: Number 1475918. Adoption seems to have peaked, with only 1% recent growth, and so the smartphone has surely joined the laptop and the tablet as having reached its natural plateau. This graph shows the market share of mobile vendors in United Kingdom based on over 10 billion monthly page views. Manufacturers are aiming to offer better innovation and value for money through punch-hole displays and improved cameras. But it sits at the top of the pack as our favoured and most-used device, and it is unlikely to relinquish that position any time soon. An engine to embrace and harness disruptive change. Send us an email, we will get in touch with you. This presents great opportunities for suppliers of digital products and services optimised for mobile, or for peripherals that use the smartphone as a hub – fitness trackers, smart watches and remote items such as security cameras and smart lighting. DTTL and each of its member firms are legally separate and independent entities. At the head of the smartphone market, Apple still leads the way, with a 34% market share; Samsung is in clear second place with 32%, but Huawei is the manufacturer on the move, with a share that has tripled over the past two years. The vendor’s M series performed well online. Mobile Phones - UK - Consumer market research report - company profiles - market trends - 2019. Skip to the content. Canalys: Global smartphone market grows again in Q4 2019 as Apple takes number 1 spot Global smartphone shipments grew 1% in Q4 2019, the second consecutive quarter of growth, as the market hit 369 million units. “Basic mobilephones” and “Feature phones” are terms used to describe nonsmartphones. Smartphones are defined as any portable computer capable ofmaking calls, sending and receiving data (either over a mobileor Wi-Fi network), and downloading, installing and runningapplications from an ap… How will you become more resilient? The global smartphone market grew 2pc annually in the third quarter of 2019, its first period of growth following a two-year slump in global appetite for smartphones. Direct revenues generated from the sale of smartphone accessories should strengthen throughout 2019 and over the medium term. Huawei, when combined with its sister brand Honor, is close to making up one in every two sales in Urban China in Q2 2019, with 46.1% share. The overall mobile phone market… The younger age band (18-34) grew up with smartphones as their primary device, whereas older groups would have used laptops (35-44 band) or desktops (45+ band) when these first became widely available. Our study suggests the next phase of mobile consumption will come either through ramping up the use of products and services delivered via the smartphone, or through insurance, repairs and accessories. 2020 saw an almost complete overhaul of this list with brand new devices entering the top 15 including the Samsung Galaxy S20, OnePlus 8 Pro, iPhone SE … Global smartphone market share 2019. This data represents the Global smartphone market share by quarter (from 2018-2020) by top OEMs. 2. Amazon, meanwhile, grabbed a lion's share of premium category sales with … Add-on products are typically in the areas of audio (headphones, wireless earbuds, speakers, etc), power (portable battery packs and chargers) and protection (cases, screen protectors). Mobile Consumer Survey 2019 | Deloitte UK The way we bank, shop and interact with each other is increasingly influenced by our phones and a growing number of smart devices. Explore how with our latest thinking. By the end of the second quarter of 2019, Samsung had regained its spot as the top smartphone company by market share. Canalys: China smartphone market declines 15% with 85 million units shipped in Q4 2019 China’s smartphone marketdeclined 15% to 85.3 million units in Q4 2019, as device fatigue … Business needs to change and show the world it’s changed. In the US, Samsung's second largest market, momentum was strong for the A series with good performances from the Note 20 and … Samsung… This trend is predicted to remain the same until the end of 2020. The smartphone market share report for Q2 2019 by analyst firm Canalys puts Nokia as the 5th top smartphone brand in Europe. While smartphone adoption plateaus, its impact on the market is multiplying, according to the latest GMCS. Contact us on live chat or fill out a form with your enquiry. The Leaders of Global Smartphone Market Share in 2019 Samsung. The new handset market shrunk by about 1% or 15 million handsets. The fact remains that 88% of UK adults have access to a smartphone, and 95% of smartphones are used every day. Content providers, banks, retailers, central and local government, and indeed every other sector will look at how to grow revenues from the vast base of smartphones owned by UK consumers. And with battery degradation meaning a heavily used smartphone is unlikely to make it through the day, power-related accessories will continue to enjoy rising demand. March 5, 2020 5 min read. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts. China is one of Apple’s largest markets, accounting for 15-20 per cent market share – and Apple was number five in China in the third quarter of 2018, behind Huawei, OPPO, vivo and Xiaomi. More than half of the smartphones sold online in Q1 2019 were on Flipkart. The follow-up to the best smartphone of the first half of 2019 is, unsurprisingly, the best phone to end 2019. Ray Shaw. Sorry for interrupting, this website uses cookies to improve your experience. In 2019, a total of 1.52 billion smartphone units were sold. The global smartphone market share numbers are from: Related Posts: *Data on this page is updated every quarter. Published Wed, May 1 2019 4:20 AM EDT. A recent report suggests Samsung completely dominates the European market producing seven of the top-ten best-selling devices across the region in 2019. In the UK, there's now just a 0.32% difference between the two mobile OS giants. Samsung declined 23% YoY. Please see About Deloitte to learn more about our global network of member firms. Lenovo (including Motorola)The market share of Lenovo, which includes Motorola as well, at … Overall, the blood-bath predictions of a catastrophic 4% decline did not happen. Find out more about our locations and what it's like to work across all our offices within the UK, Discover our supported hiring opportunities, At Deloitte we believe in diversity in all its forms. Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues. Apple only declined 13% YoY, which is far better than the other tier one OEMs. According to the latest research from our Smartphone Country Share Tracker (CST) service, United Kingdom smartphone shipments tumbled 14 percent annually to reach 7 million units in the fourth quarter of 2018. The Chinese telecoms giant is targeting 50 per cent of the domestic smartphone market by the end of 2019. Within the previously resistant 45+ groups, adoption has leapt from 60 to 90% for the 45-54 age band, and up to 80% for the 55-75 band. India bodes well for Samsung & accounted for 15% of the total value. The following statistics are based on mobile web traffic from Q2 2019, to a global network of partner websites using the DeviceAtlas device detection platform. Not only does adoption vary by age, it also varies by usage. Despite the very public trade spat between the US and China, iOS share edged up in the world’s largest Smartphone market, hitting 19.7% in Urban China. We'll assume you're ok with this, but you can opt-out if you wish. Apple Google Huawei LG Mobile Phones Samsung Sony. Samsung remains the number one smartphone vendor, with a market share of 20% of the total smartphone market. Resilient organisations thrive before, during and after adversity. Global smartphone shipments by market share and millions of units are provided. The South Korean manufacturer bounced back from its November 28 low point of 28.34% market share, and throughout 2019 it has held steady above the 30% line. Direct revenues generated from the sale of smartphone accessories should strengthen throughout 2019 and over the medium term. Companies and Brands – What You Need to Know, Appendix – Data Sources, Abbreviations and Supporting Information, Consumer Lifestyles, Marketing, Promotion. Adoption remains strongest with 18-24 and 25-34-year-olds, among whom mobile ownership is almost universal: 93% and 94% adoption respectively. Charging cases could play bigger role as consumers still demand longer battery life, Smartphone prices could drive consumers to second hand or refurbished handsets, Market dips amid SIM-only growth and rising phone prices, Figure 1: Mobile phones market size and forecast, 2013-23, Manufacturers innovate with notch-less displays, Majority of consumers in the dark about 5G, Most consumers buy through a mobile network provider, Figure 3: Location of purchase, February 2019, Less than a quarter make mobile near field communication (NFC) purchases, Figure 4: Mobile contactless payments, February 2019, Vast majority value better battery over other enhancements, Figure 5: Improving battery life, February 2019, Figure 6: Latest smartphone prices, February 2019, Figure 7: Mobile phones market size, 2013-23, Figure 8: Value of sales for mobile phones in the UK, 2013-23, Consumers keeping their devices for longer, Figure 9: Selected manufacturers’ smartphone prices at launch, 2016-2019, Digital addiction continues in consumers’ minds, Huawei gains market share but Apple and Samsung still well in front, 5G could help challenger brands make a difference, Embedded fingerprint scanning provides new authentication method, Samsung Galaxy has the highest recommendation rating, Apple iPhone offers exclusive but premium experience, Figure 10: Mobile phone market share, February 2019, 5G could help challenger brands make an impact, Manufacturers innovate with notchless displays, Figure 13: Battery life for iPhone XR, XS and XS Max, Figure 17: Attitudes towards and usage of selected brands, March 2019, Figure 18: Key metrics for selected brands, March 2019, Brand attitudes: Consumers feel the iPhone is worth the premium price, Figure 19: Attitudes, by brand, March 2019, Brand personality: Top Android brands seen as ethical and fun, Figure 20: Brand personality – Macro image, March 2019, Samsung and Google lead the pack for cutting-edge technology, Figure 21: Brand personality – Micro image, March 2019, Samsung Galaxy has highest recommendation rating, Figure 22: User profile of Samsung Galaxy, March 2019, Apple iPhone offers an exclusive but premium experience, Figure 23: User profile of Apple iPhone, March 2019, Huawei jumps in awareness and recommendations compared to 2018, Figure 24: User profile of Huawei, March 2019, Google Pixel closely associated with cutting-edge and innovation, Figure 25: User profile of Google Pixel, March 2019, Sony Xperia closely associated with being a trusted brand, Figure 26: User profile of Sony Xperia, March 2019, OnePlus has significantly lower awareness than other phone brands, Figure 27: User profile of OnePlus, March 2019, HTC is viewed as accessible but quite outdated, Figure 28: User profile of HTC, March 2019, Overall ad spending drops but Huawei’s soars, Figure 29: Total above-the-line, online display and direct mail advertising expenditure on mobile phones, 2015-18, Figure 30: Total above-the-line, online display and direct mail advertising expenditure on mobile phones, by media type, 2015-18, Figure 31: Advertising spend, by brand, 2018, Social media still king but chat apps rise into top three, Less than a quarter make mobile NFC purchases, Over a third consumers have had their phone for one to two years, Figure 33: Length of time with smartphone, February 2019, Figure 34: Location of purchase, February 2019, Consumers favour instalments for network provider, Figure 35: Type of payment among smartphone owners who bought from retailers or network providers, February 2019, Almost eight in ten buying from manufacturer choose to pay upfront, Figure 36: Type of payment among smartphone owners who bought from the manufacturer, February 2019, Social media still king but chat apps rise to top three, Figure 37: Activities done on smartphones, February 2019, Top activities vary noticeably across different generations, Figure 38: Top used smartphone feature [social media] by generation, February 2019, Figure 39: Top used smartphone feature [calls] by generation, February 2019, Figure 40: Use of mobile contactless payments, February 2019, Mobile NFC payers prefer contactless cards, Figure 41: Preferred payment method among contactless mobile payment users, February 2019, Figure 42: Reasons for not using mobile payments, February 2019, Figure 43: Intent to upgrade, February 2019, Most people keeping old devices around as spares, Figure 45: Uses for old devices, February 2019, Figure 46: Prioritisation of improved battery life over other features, February 2019, Vast majority see new phones as out of reach, Figure 47: Whether consumers see new smartphone models as out of their price range, February 2019, Consumers tend to stay loyal to brands when buying new phones, Figure 48: Attitudes towards smartphone buying, February 2019, Consumers split on second-hand phones but most people avoid comparison sites, Market forecast – Best/worst case scenario, Figure 49: Mobile phones market forecast – Best/worst case, 2018-23, © 2020 Mintel Group Ltd. 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